Kenny mobbed by Penang ‘fans’

The Orient's Voice was in the news yesterday. yee hawww!

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BLOGGER Kenny Sia was practically mobbed by “fans”, eager to have their pictures taken with him during a bloggers’ gathering at Food Loft Restaurant in Gurney Plaza.

The Kuching-based blogger behind www. kennysia.com was in town recently for the 2007 Penang Bridge Marathon and made a pit stop at the gathering to meet fellow bloggers.

The gathering was organised by Nuffnang Sdn Bhd – Malaysia’s first official blogger’s community and advertising network.

Nuffnang co-founder and executive director Timothy Tiah said bloggers like Sia and Jeff Ooi were quite influential with their writings.

“Kenny is definitely among the top three most influential bloggers in the country.

“The popularity of a blogger is judged by the number of hits the blog receives, the number of comments posted on his blog and whether his or her writings can trigger other fellow bloggers to write about the same topic,” he said.

He said there were about 100,000 bloggers in Malaysia.

“About 3,200 bloggers have registered with us. In the next 12 months, we hope to have at least 20,000 members.

“Bloggers can actually create new trends with their writings which is why blog advertising is deemed the next frontier in marketing,” he said, adding that among the com-pany’s objectives was to help pair bloggers with advertisers.

Sia said it was about time an official community and network for bloggers was set up.

“Nuffnang’s concept of creating a society of bloggers and helping them earn some side income is good. There is nothing wrong with bloggers endorsing products and allowing advertisements on their blogs.

“There is no question of credibility because blogging is a passion. Whether we earn any money from it is secondary,” he said.

About 150 bloggers from all over the country attended the gathering.

Among the activities were an interview session with Sia, a food-eating contest and games.